Two seasoned motor trade professionals, Michael Breen and Stuart Harrison, have launched Evolv a breakthrough platform that delivers photorealistic images of any new car, in any colour, to exact specification, all generated directly from vehicle data.
With five decades of combined experience in the UK motor trade, Breen and Harrison understand the frustration every franchised dealer has faced: millions of pounds in unadvertised stock sitting in compounds, waiting for preparation and photography, while potential customers buy elsewhere.
The Problem Dealers Couldn’t Ignore
Walk onto any dealer compound and you’ll see it: rows of brand-new cars wrapped, unprepped, or stuck in the PDI queue. Cars worth thousands – sometimes millions – owned by the dealer, but cannot show online.
Traditional photography workflows add days, sometimes weeks, of delay before a car can be advertised. During that time, a customer searching for a specific model, colour, or trim is more likely to buy from a competitor whose stock appears online first.
Dealers have tried to plug the gap with generic manufacturer shots, CGI cut-outs, or the dreaded “image coming soon” placeholders – but none provide the authenticity buyer’s demand. The result? Lost enquiries, lost deposits, and lost sales.
Until now, there hasn’t been a credible or consistent solution. Evolv changes everything.
The Evolv Solution
Inspired by the trade, for the trade, Evolv eliminates this bottleneck once and for all.
Using allocation and VIN data, Evolv creates studio-quality, photorealistic images of every new car in a dealer’s stock – including pipeline vehicles still in transit. This allows dealers to advertise new cars like used cars by displaying them on the dealer website and aggregator sites and create a sense of FOMO in the motorist’s mind.
The impact is immediate:
Your entire inventory is instantly sellable – even cars still waiting for PDI or delivery.
Professional imagery in 24 hours – bypassing photography delays completely.
Consistent, brand-aligned visuals across the dealer network.
No more “image coming soon” – every car gets the presentation it deserves.
For the first time, dealers can advertise 100% of their allocation the moment they know it’s theirs – turning dead capital into live enquiries overnight.
Co-founder Michael Breen said: “Every dealer has stood on their forecourt looking at rows of cars they couldn’t advertise. We lived with that problem for years. Evolv was built because we knew there had to be a better way – and now, with the technology finally mature enough, there is a better way.”
Co-founder Stuart Harrison added: “Stock shots don’t sell cars. Customers want to see the exact vehicle they’re considering – the right colour, the right spec, and the real deal. With Evolv , dealers can show it immediately. This isn’t a gimmick, it’s a tool designed to make selling new cars faster, simpler, and more profitable.”
The platform has already seen immediate success in live UK trials. Steve Latham, General Manager of Clarks of Kidderminster, was the first to implement the technology. "When I first saw the output, I was bowled over by the quality. It is a genuine game-changer. I can now advertise my entire new car
inventory with photorealistic images and cinematic video before the cars have even landed on the forecourt. It has completely removed the bottleneck from our digital marketing."
Video Content on Demand: Dominate Every Screen
Evolv doesn't just create images; it generates an entire broadcast-quality video library for every vehicle in your inventory. “This is where the digital game is won. Evolv automatically produces ultra- realistic short-form reels for platforms like Tik-tok and Meta, allowing your dealership to laser-focus
on specific models and offers with unprecedented speed.” said Breen.
The videos are incredibly authentic and feature a professional virtual presenter highlighting key features and current promotions, transforming passive viewers into active enquiries. As Evolv 's Michael Breen notes, "This makes a huge impact and strongly improves your social media content."
Long-form, broadcast-quality product demos are also possible and you can also edit the scripts to suit campaign and then publish on your YouTube channels, giving you a powerful, scalable SEO advantage. This instant, high-quality, and consistently professional video asset creation allows your sales team to engage buyers on every screen—from a 10-second social short to a 60-second in-depth presentation.
UK Based Onboarding Team
We understand that onboarding new software can be a daunting task. Checking data quality and flows, integrating stock feeds and ensuring that your team understands how to operate a new system.
This is why Evolv have recruited a UK based team of experienced motor trade professionals that understand that you cannot afford any interruption to your workflow. Lead by Lindsay Breen, our Chief Experience Officer, we have over 100 years of experience in vehicle administration and stock management at your disposal. Experts in Keyloop, Pinnacle and other DMS’s to guide you every step of the way.
Beyond Dealers – OEMs and Leasing
While Evolv was conceived with franchised dealers in mind, its applications extend across the industry: OEMs can ensure brand-consistent imagery across their entire dealer network.
Leasing companies can display every possible configuration to customers and then present the exact car chosen with professional accuracy.
In every case, Evolv replaces outdated, generic, or inconsistent visuals with a credible, scalable, and trade-focused solution. It’s putting AI image creation to use in automotive.
Built by the Motor Trade, for the Motor Trade
What sets Evolv apart is its origin. Breen and Harrison aren’t outsiders bringing Silicon Valley gloss to the UK dealer network. They are motor trade veterans who built the solution they wished they had in their own dealerships.
